RAISING B2B BRAND AWARENESS
GOAL: Virginia Economic Development Partnership (VEDP) was looking to increase brand awareness and message recall among C-suite executives at major national and international companies. In addition, the organization wanted to position Virginia as a premier destination for business growth and investment.
KPIs:
- Total ad impressions and video views
- Click-throughs to the VEDP website
- Improved message recall among target executive audiences
STRATEGY: Advocacy Marketing Partners (AMP) worked closely with VEDP to craft a strategic paid media campaign tailored to a highly specific B2B audience. The strategy prioritized audience insight, precise targeting, and concise creative execution to engage top-tier business decision-makers.
IMPLEMENTATION:
- Identified key motivators and pain points of C-suite executives considering expansion
- Developed a focused, minimalist messaging strategy to maximize recall
- Translated brand themes into targeted digital messaging for premium business audiences
- Deployed a paid media mix specifically designed to reach the executive segment
- Optimized all creative assets for clarity, speed, and impact across digital channels
OUTCOME:
- Enhanced VEDP’s reputation among national and international business leaders as a top-tier destination for investment
- $110,000 total advertising budget
- 3,400,000 total ad impressions
- 1,100,000 total video ad views
- 3,000 total clicks to the website